Happiness Project NFT Site

Web Design / Copy

This website was designed for an NFT collection for the well-known mental health clothing brand The Happiness Project.

Nearly 400,000 followers deep, @happinessproject is an amazing clothing brand dedicated to spreading awareness on the importance and benefits of taking care and looking out for one's mental health journey. Proceeds from each sale of an item from their store is donated to a mental health organization, and the team wanted to bring this idea to the NFT space.

Fra Mauro was approached to design and build out a site for the brand's first NFT project, a collection of fun and lovable smiley-faced characters that played on the current styling of the existing store and design style.

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Creative Direction + Design + Development

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