An icon of the 80s, Jose's team approached Fra Mauro to design, craft, and build a scalable merch store that spoke to his core fan base. Tasked with making graphics, setting up the backend fulfillment system, and designing the site, we aimed for a cohesive experience that was both fun and engaging.
Placing nostalgia front and center, we chose fonts and an aesthetic that mimicked various designs found in fan gear that dates back to the era when Jose was active in the league. Our goal with the designs was to communicate his strength, athleticism, and light hearted nature. We needed to be bold yet playful, emphasizing some aspects of his persona & personality over others depending on the collection and the design.
To keep the initial landing page eye-catching and engaging, we incorporated moving animations themed around his time as a player in the league.
Our favorite part of this project was creating the "Canseco Juice" logo. For those of you who aren't aware, Jose was found to be using performance enhancing steroids while actively playing. We thought that this playful take would flip the script on the narrative surrounding that period, representative of who Jose is as a person.
We invite you to see the store for yourself in the link below. If you have enquiries regarding similar services, you can get in touch with our team by filling out the form on the contact page.