Youth Logic has been a leader in the Gen Z space since early 2015, led by founder and thought leader Connor Blakley. Advisors to companies like Kraft-Heinz, The NHL, and T-Mobile, Y.L. needed a site that reflected a refreshed presence following Connor's recent reacquisition of the company.
With a lead time of only two weeks, this site build was a sprint of great proportions. Our strategic approach for the visual style of youthlogic.com balances two energies: the irrationality of youth, and the science-like objectivity of logic. Combined together, you get Youth Logic. We juxtaposed these two inherently opposite dynamics, creating an identity that is straightforward yet light hearted.