Youth Logic

Youth Logic has been a leader in the Gen Z space since early 2015, led by founder and thought leader Connor Blakley. Advisors to companies like Kraft-Heinz, The NHL, and T-Mobile, Y.L. needed a site that reflected a refreshed presence following Connor's recent reacquisition of the company.

With a lead time of only two weeks, this site build was a sprint of great proportions. Our strategic approach for the visual style of youthlogic.com balances two energies: the irrationality of youth, and the science-like objectivity of logic. Combined together, you get Youth Logic. We juxtaposed these two inherently opposite dynamics, creating an identity that is straightforward yet light hearted.

Built in Webflow, this site incorporates native interactions, GSAP, and custom javascript animations, merging together to form a scrollable experience that is uniquely and authentically reflective of Youth Logic and the industry they operate within.